It might barely be December, and the 2024 cycling season is still over a month away, but teams have already started to release their kits for next year. All the WorldTour teams will have to have their kits ready for mid-January and the Tour Down Under, but some have already started to drum up excitement with kit drops.
Rather than writing up each team individually, we thought it would work better if we collated them together, unless someone does something mad. When all the kits are out, we can do our usual arbitrary ranking of them too, so do look out for that. In this guide, we will cover just the WorldTour teams, though, otherwise it will get a bit overwhelming.
If you would rather find out which team riders will be appearing for next year, rather than what they will be wearing, you can find that on our comprehensive transfer guide for 2024 too.
Those looking to make a splash with their new jersey, shorts and socks combos should be wary of the fate that has already befallen Ineos Grenadiers, with Egan Bernal appearing to accidentally revealing next year's kit - with a different manufacturer - on social media.
So far, we are only certain of a dozen or so kits for next season, but the launches have already meant some big changes in the colours of the men's and women's pelotons for next season.
The newly renamed Intermarché-Wanty - due to Belgian laws on gambling adverts - keep the same colours for their 2024 kit, just in a slight different pattern. What was a lime green and navy blue splurge across the stomach of the jersey becomes lime green and navy blue geometric shapes across the top and down the right hand side.
The Walloon team has switched kit suppliers, from Nalini to Verge Sport, and the brand has come up with a simple and smart offering which leaves room for all the sponsors across the front, back, and sides of the jersey. The right sleeve is also in the fetching lime green, and it will be paired with navy blue bib shorts.
Visma-Lease a Bike
The newly renamed Visma-Lease a Bike stick to the yellow and black of Jumbo-Visma as they seek to build on their historic 2023. The Dutch supermarket chain might be gone as sponsors, but it lives on in the iconic yellow branding.
All told, it's pretty simple, with the sponsors in black on a plain yellow background, with black down the sides, and a hex pattern on the stomach.
The team's boss, Richard Plugge, said that they were launching "more than just a new kit", but a "new corporate identity" too, with the hexagon/honeycomb shapes.
Visma will have to change their kit for the Tour de France come July, once more.
Spain's Movistar have gone for evolution rather than evolution for 2024, with a new shade of blue employed, but one which has appeared on many of their kits.
It's not all one blue, either, with a more navy variant of the colour reaching up from the bottom of the jersey, and there are flashed of white on the back. Both the men and the women will wear this kit, alongside the team's e-sports squad. It's made by Gobik, who are also responsible for the Ineos Grenadiers' one below.
The press release says: "It's a restyling from the previous design, updated to include Telefónica's 100th anniversary celebration logo, while also presenting a resemblance of patterns from networks and fiber, a wink to the year's 'leitmotiv'."
Israel-Premier Tech have opted for a more muted kit for 2024, sticking to different shades of blue and white, rather than complicating it with purples and reds. It has the effect of representing the colours of the Israeli flag, and also Premier Tech's colours.
It is the second year the team have had a kit designed by Ekoï, and this one combines navy and two lighter shades of blue, on both the body and the left sleeve. The right sleeve is white. Apparently, it takes inspiration from the team's special Giro kit from 2023, but that had a lot more red.
SD Worx are known for their "beautiful female outfits", according to the press release which accompanied the launch of the team's new kit. The squad, which I would argue is more known for dominating women's races this season, will be looking more purple in 2024, a return to their 2021 colours really.
The Dutch team also has the highest concentration of world, continental, and national champions, so it is kind of rare to see their top riders in their trade kit - Demi Vollering (Dutch national champion), Lotte Kopecky (world champion) and Marlen Reusser (European champion) speak to this.
However, Lorena Wiebes will be wearing the normal kit, and she described it as "special". Purple is the dominant colour on the chest, but there are also reds and oranges on the front and back of the jersey, along with the giant asterisk thing, the provenance of which escapes me. Paired with black shorts, it's smart, although Wiebes' former European champion bands do rather jar.
Astana-Qazaqstan keep their iconic blue for 2024, which almost goes without saying, but with an added "pattern similar to the veins of mineral stones", according to the press release. Mark Cavendish will ride on for one more year in quite a smart-looking blue jersey, with extra detail on the stomach.
Apparently other inspiration for the kit "comes from the colour affinity with the blue of the sky and the gold of the sun, as well as with elements of the flag of Kazakhstan".
It comes from Biemme, an Italian brand founded in 1978, who take over from Giordana.
Alexandr Vinokurov, the general manager of Astana, said that it was a "fresh jersey for the riders and [a] fresh start for the team".
There isn't a lot of change at Soudal Quick-Step, to be honest, but there is more blue and less white. The Belgian team stick with Castelli, who have supplied much the same jersey for 2024, with subtle changes.
There is a little floral pattern on the sleeves, although it is quite subtle, and other than the blue and white percentages changing a bit, that's it.
The new jersey was designed in collaboration with Stijn Dossche, the man behind stycle.design, who often creates elaborate concept kits.
"I have also tried to add some different shades of blue, which refer to the sky and the seas," Dossche said. "And the movement in the floral patterns, which show the team’s movement through the natural surroundings in which cycling takes place, and the shapes are to capture the movement of the sport. I think it is really important to protect this environment.”
Quick-Step's women's team, AG Insurance - Soudal Quick-Step, has an identical jersey, just with a different sponsor on the front.
Booooom 💥Our 2024 jersey is out and we absolutely love it 🤩#unlockyourpotential #GearUp #wolfpack📹: @sam_has_a_camera pic.twitter.com/zkBkZUlq43December 15, 2023
Bora-Hansgrohe said goodbye to its former kit partner Le Col at the end of the 2023 season and the dark shades of green that became synonymous with the German team’s appearance.
Ralph Denk’s squad is back with former partner Sportful for 2024 and the likes of new signing Primož Roglič - and former Giro d’Italia winner Jai Hindley - will be rolling out in a jersey featuring a bright yellow shoulder panel in the new season.
The shade of yellow is reminiscent of that which was worn by the former Tinkoff team.
As well as the yellow shoulder panel, the jersey features two different shades of green. On the left shoulder the majority of the panelling is a similar shade to last year’s kit although it gradually turns to a lighter shade towards the centre of the chest.
The British team has slowly been edging away from their old navy or black in recent years, and more towards their orange training kit, and this year is almost a full transition. Ineos Grenadiers will be wearing the orange, red and dark navy kit on the road next season, seemingly with orange helmets to boot. It will certainly help them stand out in the peloton.
Of course, we already knew most of this thanks to Bernal's slip-up on social media, but the official announcement of a new deal with Gobik was made public on Wednesday, a "long-term partnership". It means the Spanish brand now supplies two teams on the WorldTour, Ineos and Movistar, two squads seeking to get back to former glories in 2024.
"The quality of the race kit has such a dramatic impact on rider performance," John Allert, Ineos Grenadiers' CEO said. "Therefore choosing a kit partner is not something we take lightly, I’m looking forward to seeing where this collaboration takes us and them in 2024."
The kit is largely orange, fading into a darker hue and then red on the shoulder, with a dark navy left sleeve. It will be paired with black bib shorts and white socks.
Truth be told, we missed Cofidis' kit last week - sorry to them. Their kit has not changed much from last year, though, so perhaps that's for the best. Van Rysel is no longer in charge of the French team's kit, because they have moved to design AG2R's, so Spanish company Mobel comes in instead.
The pattern on the chest has changed a bit, but I couldn't really tell you what's going on on there. Maybe it's one you need to see in person. There's a bit more red, with the collar also taking on the hue, but other than that I would not be able to tell you the difference. It's still good and clean, though.
UAE Team Emirates
The kit is "pure white", meaning "pure speed", according to Pissei, the manufacturer. It isn't quite all white, with the red, green and black of the UAE flag featuring on the bottom of the jersey, and blue, black and red featuring in the sponsor logos, but it is a lot more white than in 2023.
Pogačar's also featured the flag of Slovenia, as he is the current national champion. Paired with white helmets, it is a clean look for the 2023 WorldTour's best team.
The biggest change in Bahrain Victorious’ 2024 kit is the colour. Matej Mohorič, Fred Wright, Pello Bilbao and company raced in a mostly red jersey for the past few years but will switch to a largely white jersey for the new season.
While the kit is undoubtedly new, it bears a striking resemblance to the switch out kit that the team rode in for this year’s Tour de France which featured a “pearl white” jersey. The jersey is almost identical to the switch out kit but the gold band on the sleeves has been replaced with a blue band, the same shade as that which features elsewhere on the jersey.
The shorts are relatively simple and are black with a blue band at the base of the thigh, similar to that which features on the jersey. According to the team, the teal shade of blue pays homage to the “rich-pearling beds” surrounding the kingdom of Bahrain.
Arkéa-Samsic is no more, with the Breton team now going by Arkéa-B&B Hotels (remember them?). Why the budget hotel chain is obsessed with sponsoring middling French teams, we will never know, but its addition to the team has not meant a return of Glaz, as it fits into the red of Arkéa.
It is not too different to last season, but it has changed a bit, with less black piping and more red generally. It apparently references the legend of Arthur and Excalibur, which I always thought was a British legend, but is apparently also linked to Brittany - the Celtic connection is possibly why.
“Our colours remain red and black," the team's general manager, Emmanuel Hubert, said. "These have become a real landmark, a reference over the years within the professional peloton, as well as an identification model for our supporters.
“You all know our history, linked to the Breton territory. This is why our 2024 jersey was designed around the theme “EXCALIBUR”, a legendary Breton sword. This 2024 vintage 'breathes' our origins, our land.”
Decathlon AG2R La Mondiale
Another French team with a name change is AG2R who will go by Decathlon AG2R La Mondiale next season. As a result, Decathlon blue is brought to the forefront of the kit and there is no longer room for brown shorts.
The text remains on a slant, as it has for AG2R Citroën for the past few years, but there is no more red and the effect is to promote the team's new budget retail partner.
No more brown shorts, but black. I think this is a shame.
The team that was known as dsm just a year ago becomes even more of a mouthful from next year, with the addition of PostNL to its title, to become dsm-firmenich PostNL. It also means a new colour of the kit, with the royal orange of the Dutch postal service splashed on the jersey.
Black is out, and white is in for the Dutch team, but the "Keep Challenging" lines are still there, while the blue is retained, just in a different place.
The full look is apparently due on 8 January, so you will have to make do with this preview until then.
Hallo, @PostNL - onze nieuwe co-titel partner! 🧡We're proud to announce PostNL will become our new co-title partner, as we enter 2024 as Team dsm-firmenich PostNL. Welkom allemaal! 🤝🏻Full look and feel coming 8th January 🗓️#KeepChallenging #BijzondereMomenten pic.twitter.com/lINx2EYXPaNovember 16, 2023
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